Hello, my name is hyein and I’m going to talk about motion graphics.
generally motion graphics are graphics that use video and animation technology to create the illution of motion.
It is usually combined with music.
So, now let’s see.
1. Advertisement :
- Samsung galaxy S2 advertisement
When people use mobile phone, use finger.
I think this advertisement want to express about smart phone so through finger people can connect smart world.
Using 3d basic geometric, it express about movement.
It joins light and line and color, it looks like another world.
When it go back graphic’s become bigger and more variety and change the camera angle so it can forget the bored.
2. Film title sequence
- Oz The Great and Powerful opening title sequence
This film is about the wizard of Oz.
It consists of black and white graphics. It likes play so this well expresses magic show.
It has many layers so it looks like flat paper but this images have feeling of space and perceptional depth.
It really is like entering somewhere and all graphics are keep moving.
Especially character’s name is all different designed and different moving so people feel fun and not bored about it.
I like this film’s light and shadow effect because of these effect, even if it all made by graphics, produces sense of reality.
3. Web motion graphics
- Satorisan shop
This site is shoose shop named satorisan.
As you can see this site is very interactive. when user comes in site, elements are smoothly moving.
and follow user’s control, it response.
This site is well used object and text’s moving. Between move, not break and very smooth.
4. Music videos
- Ok go – Last Leaf
- Gansta riddim
Follow the strong beat, electronic graphics are ornate moving so it really fit about music.
Generally beat music express free and young and It’s add noise and distortion effect so video feel like that.
Especially this film use 3D layer but use flat sources so user seems like fall in data world.
5. Computer game
- Killzone Mercenary
This game is about SF so it consists of blue and line that can be feel the SF mood.
When user click the something, graphic moves very smooth and variety without a pause.
This is a good use of 3D and effect so people may feel it’s not a game.
6. TV sequence
- Het Klokhuis
- Game Of Thrones
This example is different other motion graphic examples because it consist of stop motion. Then what is stop motion? In film, repeats and plays each film so makes a false show it moves. This motion graphic made up by only hand without only light effect.
– Refernce :
Kylie 