My proposal
My product target is young british so I think they are enjoy through my site.
So my concept is ‘keyword tour’.
It is different form existing guide site.
Existing guide sites are just introduce good place or food and that’s all.
But my site focus on ‘enjoy’.
So site will give mission and visitors are solve this like game.
And if they were solve every thing, a small gift will be provided.
( I think ‘Korea traditional wallpaper’ will be good presents. Because these days people are almost use hand phone and use everyday.
So they thereby using that, they commemorate Korea tour. )
It is related Korea tradition so they gain the special memory about tour in Korea.
And they will ascend the throne the hall of fame in site.
It will give them sense of accomplishment and special memory about Korea.
And video – one of sites element – will be show about introduce about how to enjoy my site and Korea.
* Reference
Kylie 